GM RE:INVENTION
Jun 3, 2009
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GM's campaign is quite unfortunate considering that GM is using the trademarked name of our small business in Chicago named RE:INVENTION, Inc. The U.S. Trademark Registration number is #2,938,276.
Curiously, GM's new RE:INVENTION website also "Borrows" creative use of the trademark from RE:INVENTION's 5-year old website. Specifically, they are using the RE: in the same manner we do on our company website. As in...RE:imagine, RE:progress.
Compare the use of the trademark and RE: on the two websites for yourself:
http://www.reinventioninc.com/index.php?link=team
http://www.gmreinvention.com/
Disappointing, especially since GM's marcom team knew of RE:INVENTION. We participated in GM's Chicago Auto Show Event Day for Bloggers 2 years ago.
Kindly,
Kirsten Osolind
CEO
RE:INVENTION, Inc.
www.reinventioninc.com